Process

Depending on where you are in your product journey, we can tailor our services to meet your needs, timeline, and budget.

01 | Plan & Define

It all begins with a plan and identifying goals. Aligning on the scope of work and developing a project brief. Defining what success looks like. Plan the work, work the plan… with flexibility of course.

02 | Research & Discovery

Market and trend analyses are done to better understand the current state of the competitive landscape. User research and interviews help uncover unmet customer needs. These efforts ensure your product is not only unique but compelling to the end-user.

03 | Ideation & Creation

Where pencil meets paper. Driven by an understanding of the marketplace, business needs, and user needs; 2D & 3D concepts are created and evaluated. The end of this phase results in a clear and compelling product vision.

04 | Iteration & Refinement

Here, we continue to refine the vision and apply any new learnings that may arise from user testing or DFM constraints. We also get deeper into product branding and packaging to ensure a consistent customer and brand experience throughout all touchpoints.

05 | Documentation & Deliverables

This is where final assets are created depending on your needs. These assets may be sales and marketing materials for investor or licensing pitch decks; or specification documents in support of manufacturing and quality control.